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Hamptons Research

Demographics

Gender 48% Male, 53% Female
Marital Status 65% Single, 35% Married
Average Age 52
Liquid Assets Over $1 Million 97%
Home Value Over $1 Million 91%
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Spending Habits

Dine out 3+ times per week 50%
Drink Luxury Spirits, Premium Beers, Imported Wines 60%
Vacation Abroad Each Year 74%
Plan to Purchase a Vacation Home 86%
Own a Major Department Store Credit Card 99%
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Compared to the general population, Hamptons media consumers are:

To Purchase Luxury Watches 3x More Likely
To Shop at Luxury Retailers 3x More Likely
To Purchase Women’s Designer Fashion and Accessories 3x More Likely
To Drive a Prestige Luxury Vehicle (Mercedes, Ferrari, Bentley) 6x More Likely
To Spend More Than $3,000 on Domestic Travel 4x More Likely
To Travel First Class 3x More Likely
To Visit a Spa During a Vacation 2x More Likely
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